Privacy policy

This Privacy Policy describes how Amrute LLC ("Amruté", "we", "us", or "our") collects, uses, and shares your personal information when you visit or make a purchase from www.amrute.co (the “Site”).

When you visit our Site, we automatically collect certain information about your device and browsing activity. This may include details such as your web browser type, IP address, time zone, and certain cookies installed on your device. As you navigate the site, we also gather data about the specific pages or products you view, search terms or links that referred you to the site, and how you interact with various elements. We refer to this as “Device Information.”

We collect Device Information using technologies including cookies (which are small files placed on your device to recognize you), log files (which track events on the site and gather metadata like browser type and timestamps), and web beacons or pixels (which monitor user behavior during your visit).

In addition to this, when you make or attempt to make a purchase through the Site, we collect certain personally identifiable information such as your full name, billing and shipping addresses, payment method details (e.g., credit card, PayPal, Google Pay, Apple Pay), email address, and phone number. We call this “Order Information.” Together, Device Information and Order Information make up your “Personal Information.”

We use your Order Information primarily to fulfill and ship your orders, process payments, send order confirmations, and contact you if necessary. We may also use this information to screen orders for fraud or unusual activity and, where applicable, to send promotional messages or updates based on your preferences.

Device Information helps us detect potential risks or fraudulent behavior—particularly via IP address monitoring—and also improves our website’s performance. It allows us to analyze how customers interact with our Site, which pages are most visited, and how effective our marketing campaigns are.

We share Personal Information with trusted third-party service providers who assist us in operating our online store and analyzing our performance. For instance, our store is hosted on Shopify. You can learn more about how Shopify handles your data at https://www.shopify.com/legal/privacy. We also use Google Analytics to understand customer behavior; their privacy policy is available at https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics at any time by visiting https://tools.google.com/dlpage/gaoptout.

We may also disclose personal information to comply with legal obligations, such as subpoenas or government requests, or to protect the rights and safety of our business and users.

In some cases, we may use your information for personalized advertising across platforms such as Google, Facebook, or Bing. These services help us display relevant ads to you based on your previous interactions with our site. If you prefer not to receive targeted advertising, you can opt out through the following links: Facebook, Google, and Bing. You can also visit the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info.

Please note that we do not alter our website’s data practices in response to Do Not Track signals from your browser.

If you are a resident of the European Union or United Kingdom, you have the right to access, modify, or delete any personal information we hold about you. If you would like to exercise this right, please contact us directly. We process your data to fulfill contracts with you (such as an order) or to pursue legitimate business interests. Please note that your information may be stored or processed outside of the EU, including in the United States.

We retain your Order Information for our internal records unless and until you request its deletion. This helps us maintain transaction history, improve our services, and ensure customer satisfaction.

From time to time, we may update this Privacy Policy to reflect changes in our operations, service providers, or to comply with legal requirements. We encourage you to review it periodically to stay informed.

This website is intended for users who are at least 18 years old. We do not knowingly collect personal data from children under the age of 18.

If you have questions about this policy, or would like to request access, modification, or deletion of your personal data, you may contact us at:

Email: info@amrute.co
Mailing Address:
Amrute LLC
28 Spring St, #5083
Princeton, NJ 08542
United States